Advertising to Children: New Directions, New Media by Blades, Oates, Blumberg, Gunter
Advertising to Children: New Directions, New Media by Blades, Oates, Blumberg, Gunter PDF, ePub eBook D0wnl0ad
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.From reader reviews:
Frank Hegarty:
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